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Because Your MQLs Just Won’t Cut It sponsored by TechTarget WEBCAST: Watch this webinar to see how to Cornerstone transformed marketing and sales efforts to deliver full-funnel ABM at scale using the latest in behavioral data sources: real purchase intent. Posted: 08 Feb 2021 \| Premiered: Aug 10, 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Marketing Literature

How to Use Purchase Intent to Refocus ABM Priorities sponsored by TechTarget EBOOK: This new e-book discusses how to implement data-driven strategies to maximize ABM performance in today's rapidly changing business environment. Download your copy here. Posted: 08 Feb 2021 \| Published: 25 Jun 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Sales \| Sales and Marketing Software \| Sales Channels

Decoding ABM: Simple data-driven strategies for successful ABM sponsored by TechTarget EBOOK: Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy. Posted: 08 Feb 2021 \| Published: 09 May 2019 TOPICS: Accounting \| Accounting Software \| Business Intelligence \| Business Intelligence Software \| CRM \| CRM Analytics \| CRM Analytics Software \| CRM Best Practices \| CRM Services \| CRM Software \| Marketing \| Sales \| Sales and Marketing Software

Is There a Silver Bullet for B2B Marketing Data?; Real advantages companies are gaining right now sponsored by TechTarget EBOOK: How does your organization plan on keeping up with changing buyer behaviors? In this e-book, learn how a customer-driven lifecycle can help bridge the gap between past and present buyer behaviors, and explore how TechTarget can help you keep up with these revolutionary changes. Posted: 08 Feb 2021 \| Published: 10 Apr 2019 TOPICS: CRM \| CRM Analytics \| CRM Analytics Software \| Customer Data Integration \| Customer Loyalty \| Customer Satisfaction \| Marketing \| Predictive Analytics \| Sales \| Sales and Marketing Software

5 Ways Marketing Automation Can Optimize & Grow Your Business sponsored by Act-On Software WHITE PAPER: Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper. Posted: 14 Apr 2014 \| Published: 14 Apr 2014 TOPICS: Content Management \| CRM \| CRM Software \| Marketing \| ROI \| Sales \| Sales and Marketing Software

MicroScope September 2014: An issue covering the issues around cloud security concerns sponsored by MicroScope EZINE: An issue highlighting the need to challenge user fears around cloud security and the best ways to communicate on social media. Posted: 12 Sep 2014 \| Published: 12 Sep 2014 TOPICS: Cloud Computing \| Hybrid clouds \| Marketing \| Private Cloud \| Public Cloud \| Social Networking

Infographic: Europe Media Consumption Study Results sponsored by TechTarget ComputerWeekly.com DATA SHEET: TechTarget has surveyed 730 IT professionals in Europe on their media consumption habits. Check out the key results on this infographic. Posted: 08 Jun 2017 \| Published: 08 Jun 2017 TOPICS: CRM \| Customer Retention \| Customer Satisfaction \| Marketing \| Marketing Literature

Microsoft Dynamics CRM Release Preview Guide sponsored by Microsoft India WHITE PAPER: In this resource, learn about a family of CRM applications that can help you deliver engaging, differentiating customer experiences with marketing, sales, and service capabilities. Posted: 20 May 2014 \| Published: 30 Apr 2014 TOPICS: CRM \| CRM Software \| Customer Data Integration \| Customer Data Management \| Customer Service \| Customer Support Software \| Marketing \| Mobile CRM \| Sales \| Sales and Marketing Software \| Social Computing

6 Best Practices for Creating a Content Marketing Strategy sponsored by Act-On Software WHITE PAPER: A content marketing strategy doesn't create itself. It's the result of clear intention, careful planning, and focused execution. These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles. Posted: 08 Apr 2014 \| Published: 31 Dec 2013 TOPICS: Brand Loyalty \| Branding \| Content Management \| CRM \| Lead Generation \| Marketing \| Social Networking

Customer experience strategy hinges on insight from analytics sponsored by [24]7.ai EGUIDE: The key to success is being able to use the data you collected to develop effective CEM strategies. In this expert e-guide, explore how organizations from multiple industries are leveraging insights from data analytics to develop effective customer experience management strategies and give their businesses a boost. Posted: 28 Jun 2016 \| Published: 24 Jun 2016 TOPICS: Customer Data Integration \| Customer Data Management \| Customer Profiles \| Customer Satisfaction \| Data Analytics \| Data Collection \| Data Integration \| Data Management \| Data Mining \| Data Quality \| Market Research \| Market Trends \| Marketing

Market Strategy Reports