RESEARCH CONTENT:
As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
EZINE:
In this week's Computer Weekly, we examine the global tech sector response to the invasion of Ukraine, and how hackers are responding to calls for an IT army to target Russia. Our latest buyer's guide looks at cloud-based ERP and other business applications. And IBM's UK chief tells us how Big Blue is reinventing itself. Read the issue now.
INFOGRAPHIC:
Before implementing Enterprise Content Management, it's important for organizations to develop an ECM roadmap or strategy to identify the top priorities and get clarity on the necessary procedures and technologies it entails. This infographic outlines the steps to successfully implement an ECM system.
EZINE:
In this week's Computer Weekly, we examine the role of green tech in helping businesses contribute to the government's 2050 net-zero targets. We also talk to Spotify about the importance of open source for the music streaming service and how hybrid working is evolving as the post-pandemic workplace continues to change. Read the issue now.
EGUIDE:
Though many CRM platforms offer native marketing automation tools, many organisations find it beneficial to use a third-party application, such as Eloqua or Marketo. Read more in this e-guide.
EGUIDE:
In this e-guide we look at why application security is more important than ever due to traditional software and cloud-based, web and mobile applications playing an increasingly important role in business.
EGUIDE:
Here they are, the final results of our 2020 Media Consumption Series all packaged together. We take a dive in to the who, what, why, where, when, and how the IT sector consumes all forms of digital media and more. Answering questions such as why sales reps with data driven intent get the best response rates and what subject lines get the open?
EZINE:
In this week's Computer Weekly, we talk to four top IT leaders to find out how they are supporting their organisations through the coronavirus crisis. We look at the security best practices recommended by experts to ensure safe remote working for staff. And the CISO of Equifax explains why the firm is moving to public cloud. Read the issue now.
EGUIDE:
The better the working conditions of a software developer, the better the results. In this 15-page buyer’s guide, Computer Weekly looks at how to improve productivity, the tools required to build success and the value of in-house expertise.
EGUIDE:
In this e-guide: HR software had long been a relatively backward zone of enterprise software before the Covid-19 pandemic. It had been catching up, as organisations applied digital approaches drawn from customer experience to employee experience, encompassing the journey from recruitment, through working and learning, to moving up or moving on.
