WHITE PAPER:
Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
WHITE PAPER:
Access this informative white paper to learn how effectively integrating CRM applications into the enterprise can help you turn CRM into a strategic asset, creating actionable advantage for sales and service teams.
PRESENTATION TRANSCRIPT:
The need for top-notch CRM tools that enhance sales strategies has never been more vital. Leveraging traditional technologies can offer impressive benefits, but savvy businesses are taking it one step further. In this transcript, learn about a technology that integrates CRM with ERP to empower sales and drive your business forward.
EGUIDE:
This expert e-guide discusses how to measure success with mobile, social, and analytics with a new set of metrics. Also, discover Forrester Research Inc. analyst Mike Gualtieri's four steps to developing a customer data management strategy that allows you to successfully leverage analytics.
EGUIDE:
Creating an engaging and unified multichannel customer experience is a top priority, but many companies find themselves scrambling to adapt. In this expert e-guide, discover how to generate key customer insights in real-time and learn about 4 ways to create personalized experiences.
WHITE PAPER:
If your customers cannot move smoothly across all channels, their experiences will suffer. Access this guide to learn how you can close the omni-channel customer experience gap and bring online visibility to your contact center.
EBOOK:
In this chapter of our e-book series Improving the Customer Experience Through Technology, CRM professionals explain what it takes to maintain a single view of a customer's history and contact information, how multichannel organizations keep all that data in order -- and how they keep it from falling into the wrong hands.
EGUIDE:
Social media plays an important role in customer engagement strategies, but many sales and marketing teams struggle with how to use social platforms. This guide features insights from Sales Machine 2016, a two-day sales best practices and technology convention. Learn how you can use social media as an effective customer engagement tool.
RESOURCE CENTER:
Download this e-guide to learn about the evolving role of AI in CRM and how chatbots can help enterprises transform their customer service functions. You'll also uncover how AI technologies use customer data to provide valuable insights into emotions, buying behaviors, identities and more to help you take action.
WHITE PAPER:
Access this whitepaper for an in-depth look into best practices for handling customer data to pull valuable insights for your business. Topics include: Achieving simplicity and performance, analyzing data at speed, and more.
