WHITE PAPER:
Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
WHITE PAPER:
How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.
EBOOK:
TechTarget has already helped hundreds of tech vendors leverage intent data to power the most important elements of their ABM programs and achieve real success - read this e-book for 6 practical steps to help you build, execute, and scale smarter ABM.
WEBCAST:
Watch this brief video to hear from Barry Magee, Director of Business Intelligence at Citrix, as he recounts how the Citrix sales team quickly adopted TechTarget’s Priority Engine, and the benefits it helped them realize.
WHITE PAPER:
Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.
EBOOK:
Sales reps and marketing teams are well versed in the sales funnel, but do you really know how to exploit it? This 3-part handbook can help sales teams that feel they have hit a rut – or are approaching one – rethink the sales funnel.
WHITE PAPER:
One of the simplest ways to connect with your customers is one they use daily with their friends -- SMS, or text message. In this buyer's guide, learn all about the use of SMS for a variety of customer relationship management (CRM).
CASE STUDY:
Consult the following case study to reveal how Gate Corporation used analytics to relaunch Chatter to completely revamp and improve the way they collaborate in the enterprise.
WHITE PAPER:
This featured resource discusses one platform that ensures correct sales tax calculation, managing taxation from start to finish. By considering taxes from the beginning, see how companies are able to maximize sales and revenue.
EBOOK:
The e-book provides examples of what to measure to ensure healthy, engaged communities, and how to measure it using analytics. Also included is a re-cap of the location for the full framework.
