WHITE PAPER:
When sales and marketing talk about lead generation, tensions often arise. While disagreements are normal, there are important steps you can take to prevent them from undermining what you’ll need to continuously improve. Find out what those steps are – and how to successfully take them – in this expert e-book.
CASE STUDY:
Download this TechTarget case study to learn how TIBCO achieved true marketing transformation through the use of TechTarget marketing technology.
WEBCAST:
Join Megan Heuer and John Steinert in this webinar as they discuss how contact-level intent data can help you better recognize, engage and manage groups of people who are initiating a buyer’s journey in your target accounts.
EBOOK:
Download this e-book to learn how you can build a demand generation strategy that scales with your business to accelerate the pipeline and increase win rates.
EBOOK:
In this e-book, we discuss the shortcomings of the classical lead gen model and provide a framework you can use to improve productivity and effectively identify, pursue and manage real opportunities.
PRODUCT OVERVIEW:
Executing a successful virtual event, whether a straightforward webcast or robust tradeshow, requires expertise across many disciplines. Luckily, TechTarget is here to help with their portfolio of virtual events and services. Learn how they can help you ensure virtual event success—from recruitment to follow-up—in this solution brief.
EGUIDE:
In this expert e-guide, we explore 5 key steps to building a comprehensive digital transformation strategy that helps you craft positive experiences for your customers and employees.
EGUIDE:
What is going on in the business process management (BPM) market? Why is India set up to be the next major market for BPM growth? How does BPM fit into the Internet of Things? Access this e-guide to get the answers to these questions.
