Ad Effectiveness Reports

Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

3 C’s for Understanding Real Intent Data: Context, Content and Contacts
sponsored by TechTarget
EBOOK: To help you select the best intent data provider for your business, we have built a simple framework to guide you in your decision. In the e-book, we review the different types of intent available and examine the 3 key attributes necessary for intent data to be effective and actionable
Posted: 08 Feb 2021 | Published: 21 Oct 2020

TechTarget

How to Use Email Marketing to Nurture Third-party Leads
sponsored by TechTarget
EBOOK: More than half of B2B buyers will end sales calls if reps don’t know enough about their companies. That’s why it’s so important to have a solid plan for nurturing third-party leads. Download this eBook for tips on how you can use email marketing to nurture third-party leads.
Posted: 08 Feb 2021 | Published: 07 May 2020

TechTarget

MicroScope – September 2019: Helping digital transformation
sponsored by MicroScope
EZINE: The channel is helping customers to digitally transform their businesses to keep up with trends and plan for the future
Posted: 08 Feb 2021 | Published: 06 Sep 2019

MicroScope

Driving Short-Term Quota Attainment by Aligning Marketing to Sales
sponsored by TechTarget
WEBCAST: Watch this interactive webinar featuring Nancy Nardin, Founder of Smart Selling Tools and one of the world’s leading experts on sales technology and process, explores what Sales really needs from Marketing right now and provides clear insight on how teams can align to reach revenue goals in the near term.
Posted: 08 Feb 2021 | Premiered: Dec 29, 2020

TechTarget

Infographic: Content marketing strategy in a post-pandemic era - Engaging IT buyers
sponsored by TechTarget ComputerWeekly.com
INFOGRAPHIC: When the pandemic hit and live events had to end organisations needed to rethink their marketing mix and move to a digital space. In this infographic, we share a few tips and tricks for developing engaging content in a post-pandemic era.
Posted: 05 Oct 2021 | Published: 05 Oct 2021

TechTarget ComputerWeekly.com

Getting the best out of robotic process automation
sponsored by TechTarget ComputerWeekly.com
EGUIDE: IT leaders are used to doing more with less, but the pandemic has forced many organisations to reassess whether the way processes have always been run, is optimal. With people having to work from home, many organisations have needed to automate previous manual tasks, in order to remain operational.
Posted: 15 Mar 2021 | Published: 19 Feb 2021

TechTarget ComputerWeekly.com

Parts 8 and 9 Measurement, KPIs and the Role of Awareness
sponsored by TechTarget
EGUIDE: 90% of C-suite buyers say brand is influential in shortlisting the buying process—and there’s good reason why. Download this guide to explore the impacts brand awareness and advertising can have on demand generation, and learn how you can establish accurate KPIs to track activity.
Posted: 08 Feb 2021 | Published: 20 Jan 2020

TechTarget

Improving Your Sales Performance with the Right Tools, Strategy
sponsored by Xactly
EGUIDE: The goal of any business is to have a successful sales department. In this expert e-guide, learn what you need to do to improve your sales strategy. Discover how to overcome hurdles when choosing the right sales tools and applications for your business.
Posted: 07 Mar 2017 | Published: 01 Mar 2017

All resources sponsored by Xactly

Digital Transformation Strategy: Planning Around Tech Disruptors
sponsored by Capgemini
EGUIDE: Two years ago, most companies found themselves restructuring their digital transformation strategies. This e-guide takes you through the key points your digital transformation roadmap will need to account for and where IoT fits into it.
Posted: 22 Feb 2017 | Published: 20 Feb 2017

Capgemini