RESEARCH CONTENT:
As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
EGUIDE:
While GenAI is not expected to supersede other IT priorities such as cloud, application development and cyber security, it will augment those areas by making it easier to build software and improve cyber resilience. In this round-up, we review some of the key IT trends that are likely to shape the industry across the region in 2024.
EBOOK:
Data is king for today's workers, but getting mobile data access isn't always as easy as it should be. Shops can turn to cloud services, MCM or in-app storage to get the job done.
VIDEO:
In this brief video, hear from Steve Krug, author of Don't Make Me Think, as he discusses the importance of user experience and usability testing. Learn how you can improve the apps and sites you design and build, without breaking the bank or increasing your time spent on development.
EGUIDE:
Providing a top class customer experience is the key to customer retention, yet, according to a Forrester survey, only 10% of companies plan to invest in multichannel support. This e-guide explains why a strong multichannel presence is a necessity and walks you through the steps to developing your own strategy.
EGUIDE:
In this expert e-guide, find five must-see steps that will help your organization enable Web content management (WCM) success. Also inside, uncover top tips for planning an intelligent WCM strategy.
WHITE PAPER:
In this white paper, discover a new set of best practices for optimizing and monetizing mobile development, focusing on CRM, layout, and usability. Read on for more information and best practices on testing and optimization, segmentation and targeting, case studies of successful mobile migrations, and more.
WHITE PAPER:
This brief resource introduces a holistic approach to enterprise applications that can help you bridge the gap between the old and the new to deliver the strong, positive experiences that users are looking for.
WHITE PAPER:
In this resource, learn how to take usability into consideration from the start of an app development project, and discover 11 usability rules particular for IT developers, to help you better understand and cater to your users.
