Ad Analysis White Papers

Business of Information Technology > Business Processes > Marketing >
Ad Analysis White Papers (View All Report Types)

Total cost of ownership: How much are you really spending to host your ad server? sponsored by OpenX WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting. Posted: 23 Feb 2011 \| Published: 23 Feb 2011 TOPICS: Ad Serving \| Ad Tracking and Analysis \| Advertising \| Cost Benefit Analysis \| CRM Hosting \| Server Management \| Server Software \| Systems Management \| Systems Management Software \| TCO

An Introduction to ABM Scoring sponsored by TechTarget WHITE PAPER: Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring. Posted: 08 Feb 2021 \| Published: 19 Jul 2019 TOPICS: CRM \| CRM Analytics \| CRM Services \| CRM Software \| Customer Data Integration \| Customer Data Management \| Customer Data Management Software \| Customer Support Software \| Lead Generation \| Lead Management \| Marketing \| Sales \| Sales and Marketing Software

Understanding the Millennials sponsored by SDL WHITE PAPER: In this resource, explore the results of a 2014 survey on how Millennials operate as consumers, so you can use that information to optimize your marketing strategy and business processes. Find out how Millennials share personal data, how they relate to mobile devices, how they'd like to connect with companies, and more. Posted: 07 Apr 2014 \| Published: 07 Apr 2014 TOPICS: CRM \| CRM Analytics \| CRM Best Practices \| Customer Data Management \| Customer Retention \| Marketing \| Social Networking

Eliminate Paper in Your Business Processes: A How-to sponsored by Esker Inc. WHITE PAPER: This paper identifies some of the challenges involved with automating document processing and how to overcome them. Also learn the benefits available to you after you successfully quit paper and manual processing. Posted: 10 Jul 2013 \| Published: 10 Jul 2013 TOPICS: Business Process Automation \| Business Process Automation Software \| Business Process Management \| Business Process Management Software \| Business Processes \| Document Management \| SAP (Product)

Implementing product mix optimization that works sponsored by Quintiq WHITE PAPER: This guide offers insight to help you optimize your product mix and maximize profits. Posted: 01 Apr 2014 \| Published: 01 Apr 2014 TOPICS: Manufacturing \| Manufacturing Industry \| Manufacturing Software \| Manufacturing Systems \| Marketing \| Product Life Cycles \| Product Management \| Production Scheduling Software \| Sales \| Sales and Marketing Software \| Supply Chain Automation \| Supply Chain Execution \| Supply Chain Management \| Supply Chain Software \| Supply Chains

Behavior Driven Development: Agile Testing with Red Hat JBoss BRMS sponsored by Red Hat WHITE PAPER: In this resource, discover how a software development process known as behavior-driven development, combined with a tool that integrates business rules management, business process management (BPM), and complex event processing (CEP), enables you to speed up and improve the application delivery lifecycle. Posted: 08 Aug 2013 \| Published: 30 Jun 2013 TOPICS: Application Development \| Business Process Automation \| Business Process Management \| Business Processes \| Software Development Methodologies \| Software Development Tools \| Software Project Management

Data Monetization Strategies: Make and Save Money With Data and Analytics sponsored by Information Builders WHITE PAPER: Are you sitting on your data with no plan? Do you know how to capitalize on information you already have? This whitepaper dives into the world of profiting from data. Access now to discover 4 essential steps to getting started, as well as challenges to overcome and a discussion on the importance of data integrity. Posted: 26 Oct 2015 \| Published: 26 Oct 2015 TOPICS: Analytic Applications Software \| Business Intelligence \| Business Intelligence Software \| Business Models \| Business of Information Technology \| Data Management

Connected Customer Centricity - MS perspective on the Retail Industry sponsored by Microsoft India WHITE PAPER: This resource reveals how your organization can develop successful customer-centric strategies and deliver superior customer value. Posted: 19 Dec 2013 \| Published: 31 Jan 2012 TOPICS: CRM \| CRM Analytics \| CRM Services \| CRM Software \| Customer Data Management \| Customer Interaction Services \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Customer Support Software \| Market Trends \| Marketing \| Mobile CRM

Selling the Benefits of Business Process Management for IT and Business Stakeholders sponsored by OpenText WHITE PAPER: This expert guide addresses the ideal BPM platform capabilities for today's organizations to meet the disparate needs of both technical departments and the line of business. Posted: 09 May 2014 \| Published: 09 May 2014 TOPICS: Business Process Management \| Business Process Management Software \| Business Processes \| Enterprise Content Management \| Information Governance

Making Sense of the Chaos: Measuring The Influence of Social Media sponsored by IBM WHITE PAPER: In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue. Posted: 02 Mar 2014 \| Published: 30 Jun 2013 TOPICS: CRM \| Customer Data Management \| Customer Interaction Services \| Marketing \| Social Computing \| Social Networking